• Communication: In today’s competitive, highly digitalised world, efficient, expert and well-articulated communication is critical because it is the key driver of success for every company and image building endeavour. New media has altered drastically the communication process while providing a shorter, less cumbersome, direct and highly effective way of communication between a leader and their followers. Not surprisingly, most of today’s leaders are very visible on new media platforms like Twitter, Instagram, Facebook and LinkedIn where they communicate with their different publics from time to time. Which Nigerian leader do you think has been very effective and proactive in the use of social media?
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